C Evidence Grade C Graded under review Use with Hedging Dated

6.6%

6.6% -- landing page conversion rate for median landing pages (2021)

Name: Landing Page Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-17

2021 · Unbounce

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Attribution: Unbounce View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

6.6%

Unit

Percentage

Data Vintage

2021

Entity

median landing pages

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

58/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (20)

Unbounce Primary Tier B

https://unbounce.com/landing-page-conversion-rate-statistics/ ↗

Confidence: 94/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Best Practices for Landing Page Optimization (Tactics and Benchmarks)

When running ads, you likely hope to generate leads. That means you need to create landing pages that encourage visitors to take action when they arrive from an ad. Let’s review best practices for writing and building a high-converting landing page. How to Optimize Your Landing Pages: 10 Best Practi…

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Original Research

Unbounce · Original study ↗

Methodology

Research from Unbounce

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

median landing pages: 6.6% landing page conversion rate. Source: Unbounce (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unbounce-median-conversion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/unbounce-median-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- landing page conversion rate for median landing pages<br><small>Source: Unbounce (2021) · <a href="https://lighthousedata.io/data/unbounce-median-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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