C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
28.6%
28.6% -- landing page conversion rate for email traffic (ecommerce) (2024)
Email traffic to ecommerce landing pages achieves a median conversion rate of 28.6%.
- Specific to ecommerce sector
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28.6%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
41,000
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Unbounce
Primary
Tier B
https://kirro.io/high-converting-landing-pages ↗
Source Article
High converting landing pages: elements, benchmarks & data
A high converting landing page turns visitors into customers at a rate well above your industry average. The median across all industries is 6.6%, according to Unbounce’s 2024 Conversion Benchmark Report (41,000 pages, 57 million conversions). Top performers hit 11% or higher. The gap between 3% and…
Also cited by
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce 2024 data by traffic source
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
email traffic (ecommerce): 28.6% landing page conversion rate. Source: Unbounce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-traffic-conversion-28-6
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<blockquote cite="https://lighthousedata.io/data/email-traffic-conversion-28-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.6%</strong> -- landing page conversion rate for email traffic (ecommerce)<br><small>Source: Unbounce (2024) · <a href="https://lighthousedata.io/data/email-traffic-conversion-28-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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