C Evidence Grade C Graded accuracy verified by the review judge Use with Hedging Recent

9.7%

9.7% -- landing page conversion rate for all industries (2025)

Name: Landing Page Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2025 · Unbounce

The average landing page conversion rate across all industries is 9.7% based on Unbounce 2025 data.

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Attribution: Unbounce View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

9.7%

Unit

Percentage

Data Vintage

2025

Entity

all industries

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

56/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

Unbounce Primary Tier B

https://unbounce.com/conversion-benchmarks/ ↗

Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Landing Page Conversion Benchmarks 2026: CVR by Industry & Type

Landing Page Conversion Benchmarks 2026: CVR by Industry & Type Landing page conversion benchmarks 2026 — average CVR for PPC, SEO, and social landing pages by industry and funnel stage. Updated: 2025 | OwlClaw Digital Marketing Benchmarks What are landing page conversion benchmarks? Landing page CV…

Also cited by

Up Strategy Lab https://www.upstrategylab.com/blog/write-high-converting-website-pages-b2b

2026-09-14

Apexure https://www.apexure.com/blog/landing-page-conversions

2026-09-28

NoIPFraud https://web.archive.org/web/20251006134617id_/https://noipfraud.com/blog/what-ma…

2026-09-18

PPC Growth Studio https://ppcgrowthstudio.com/data-driven-ppc-boost-roi-for-any-business-size/

2026-09-20

Original Research

Unbounce · Original study ↗

Methodology

Unbounce 2025

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

all industries: 9.7% landing page conversion rate. Source: Unbounce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/landing-page-cvr-industry-avg

HTML Embed

<blockquote cite="https://lighthousedata.io/data/landing-page-cvr-industry-avg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.7%</strong> -- landing page conversion rate for all industries<br><small>Source: Unbounce (2025) · <a href="https://lighthousedata.io/data/landing-page-cvr-industry-avg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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