C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Aging
5.1%
5.1% -- landing page conversion rate for Health & wellness landing pages (2024)
The median landing page conversion rate for health and wellness was 5.1% in 2024.
- Measures form completions on dedicated landing pages rather than whole websites
- Represents a median benchmark
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.1%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Unbounce
Primary
Tier A
https://localhealthmarketing.com/blog/marketing-for-physiotherapists ↗
Source Article
Marketing for Physiotherapists: Benchmarks & Budgets
Search "physiotherapy marketing" and you will find the same sixteen tactics rearranged across a dozen articles. Build a website. Claim your Google listing. Post on social. Ask for reviews. Send a newsletter. All true, all unranked, and none of it tells you what to do on Monday morning with a limited…
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce Conversion Benchmark Report; medical treatment pages at 5.3%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Health & wellness landing pages: 5.1% landing page conversion rate. Source: Unbounce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unbounce-lp-cvr-health-wellness-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unbounce-lp-cvr-health-wellness-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.1%</strong> -- landing page conversion rate for Health & wellness landing pages<br><small>Source: Unbounce (2024) · <a href="https://lighthousedata.io/data/unbounce-lp-cvr-health-wellness-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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