B
Evidence Grade B
Safe to Cite
Aging
11.3%
11.3% -- conversion rate for paid search (Google) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
11.3%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
Unbounce
Primary
Tier A
https://unbounce.com/conversion-benchmark-report?gspk=bW9yaXR6YmF1ZXI4MDg1&gsxid=Y788ivikHCYl&utm_me… ↗
Source Article
The Unbounce Conversion Benchmark Report 2024
CRO, MADE SIMPLE
Conversion Benchmark Report
INSIGHTS FROM MILLIONS OF CONVERSIONS
Conversion benchmarks backed by 57M+ conversions and 41K+ landing pages
Unbounce is the leading platform for building and optimizing landing pages that convert. For over a decade, marketers from virtually every indust…
Original Research
Unbounce
· Original study ↗
Methodology
Based on 57M+ conversions and 41K+ landing pages.
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
paid search (Google): 11.3% conversion rate. Source: Unbounce (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unbounce-2024-google-paid-search-cvr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/unbounce-2024-google-paid-search-cvr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.3%</strong> -- conversion rate for paid search (Google)<br><small>Source: Unbounce (2024) · <a href="https://lighthousedata.io/data/unbounce-2024-google-paid-search-cvr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.