B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$26
$26 -- cost per lead for UMassOnline (2026)
UMassOnline reduced cost per lead (CPL) from over $300 to $26 using personalized landing pages while increasing lead volume by 88.4%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$26
Unit
Currency Usd
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
foundrycro.com
Primary
Tier C
https://foundrycro.com/blog/landing-pages-convert-differently-by-campaign-2026/ ↗
Source Article
Landing Pages Convert Differently by Campaign? 5 Causes | Foundry CRO
The short version:
- The same landing page can show a 19x ROAS gap between brand and non-brand campaigns, and that is expected behavior, not a page problem
- Five causes drive campaign-level conversion variance: intent mismatch, brand vs non-brand gap, audience temperature, device and geographic var…
Original Research
foundrycro.com
· Original study ↗
Methodology
Case study
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
UMassOnline: $26 cost per lead. Source: foundrycro.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/umassonline-cpl-300-to-26
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<blockquote cite="https://lighthousedata.io/data/umassonline-cpl-300-to-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$26</strong> -- cost per lead for UMassOnline<br><small>Source: foundrycro.com (2026) · <a href="https://lighthousedata.io/data/umassonline-cpl-300-to-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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