B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- ai search usage rate for UK consumers under 40 (2025)
37% of UK consumers under 40 use AI at least half of the time they do an internet search.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Attest
Primary
Tier A
https://www.askattest.com/blog/articles/2025-consumer-adoption-of-ai-report ↗
Source Article
2025 Consumer Adoption of AI Report
Original Research
Attest
· Original study ↗
Methodology
Attest annual Consumer Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers under 40: 37% ai search usage rate. Source: Attest (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-under-40s-ai-search-2025
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<blockquote cite="https://lighthousedata.io/data/uk-under-40s-ai-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- ai search usage rate for UK consumers under 40<br><small>Source: Attest (2025) · <a href="https://lighthousedata.io/data/uk-under-40s-ai-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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