B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- ad spend growth rate for UK measured media (2013)
Overall ad spending in UK measured media grew/rose by 7% in 2013 according to GroupM.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
GroupM
Primary
Tier B
https://www.mediapost.com/publications/article/214325/uk-digital-ad-spend-to-be-44-of-total-in-13.ht… ↗
Source Article
UK Digital Ad Spend To Be 44% Of Total In '13
- Computer Business Review, Tuesday, November 26, 2013 3:14 PM
The UK digital ad spend is anticipated to account for about 44% of the overall £14bn investments in advertising by the end of 2013 and reach £6.1bn, a new report revealed. According to the latest report from WPP's media buying unit Group…
Also cited by
ppc.land
https://ppc.land/
2026-08-18
Original Research
GroupM
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK measured media: 7% ad spend growth rate. Source: GroupM (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-overall-ad-spend-growth-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-overall-ad-spend-growth-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- ad spend growth rate for UK measured media<br><small>Source: GroupM (2013) · <a href="https://lighthousedata.io/data/uk-overall-ad-spend-growth-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.