B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- completion rate for videos featuring animals and pets (2014)
49% of viewers watch videos featuring animals and pets to the end in the UK.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Coull
Primary
Tier A
https://adtechdaily.com/2014/06/19/cars-and-animals-beat-music-and-sport-for-video-loving-brits/ ↗
Source Article
Cars and Animals Beat Music and Sport for Video-Loving Brits - Ad Tech Daily
Completion rates for online video unveiled in new study by Coull
London – Videos featuring cars are most likely to engage UK online video audiences, with 61 per cent of viewers watching to the end. Animal and pets also enjoy a high completion rate with almost half of viewers (49 per cent) staying th…
Original Research
Coull
· Original study ↗
Methodology
Analysis of 12.4m video plays across 60 countries from Coull’s global video network during May 2014.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
videos featuring animals and pets: 49% completion rate. Source: Coull (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-online-video-completion-rate-animals
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-online-video-completion-rate-animals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- completion rate for videos featuring animals and pets<br><small>Source: Coull (2014) · <a href="https://lighthousedata.io/data/uk-online-video-completion-rate-animals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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