B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- completion rate for Instagram Reels (15-second videos) (2026)
The average completion rate benchmark for 15-second Instagram Reels is 72%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
virvid.ai
Primary
Tier C
https://virvid.ai/blog/instagram-reels-algorithm-explained-get-1m-views-2026 ↗
Source Article
Instagram Reels Algorithm Explained: How to Get 1M Views in 2026
Instagram Reels Algorithm Explained: How to Get 1M Views in 2026
The Instagram Reels algorithm in 2026 prioritizes one metric above all others: sends per reach, which measures how often viewers share your Reel via DM relative to how many people saw it.
Table of Contents
- The Secret Metric: Why Shar…
Original Research
virvid.ai
· Original study ↗
Methodology
Presented as standard completion-rate benchmark in source's retention table.
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Instagram Reels (15-second videos): 72% completion rate. Source: virvid.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reels-completion-rate-15s-videos
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<blockquote cite="https://lighthousedata.io/data/reels-completion-rate-15s-videos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- completion rate for Instagram Reels (15-second videos)<br><small>Source: virvid.ai (2026) · <a href="https://lighthousedata.io/data/reels-completion-rate-15s-videos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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