B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31%
31% -- mobile purchase rate for UK smartphone users (Q1 2012)
31% of UK smartphone users proceed to buy products or services directly through their devices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
Q1 2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier A
http://theeword.co.uk/seo-manchester/half_of_britons_own_a_smartphone.html ↗
Source Article
Half of the UK population has a smartphone
Original Research
Google
· Original study ↗
Methodology
Google Our Mobile Planet UK study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK smartphone users: 31% mobile purchase rate. Source: Google (Q1 2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-mobile-purchase-rate-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-mobile-purchase-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- mobile purchase rate for UK smartphone users<br><small>Source: Google (Q1 2012) · <a href="https://lighthousedata.io/data/uk-mobile-purchase-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.