B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
50%
50% -- mobile purchase rate for moms (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2012
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MediaPost
Primary
Tier C
http://www.scotthoward.me/the-mobile-moms-are-all-around-us/ ↗
Source Article
The Mobile Moms are All Around Us
Original Research
MediaPost
· Original study ↗
Methodology
Figure cited in MediaPost Engage:Moms column; original study not named
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
moms: 50% mobile purchase rate. Source: MediaPost (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moms-mobile-purchase-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moms-mobile-purchase-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- mobile purchase rate for moms<br><small>Source: MediaPost (2012) · <a href="https://lighthousedata.io/data/moms-mobile-purchase-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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