B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- mobile purchase rate for mature affluents (aged 45-70 years) (2012)
22 percent of mature affluent consumers (aged 45-70 years) made a purchase through a mobile device in the past three months.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unity Marketing
Primary
Tier A
http://www.unitymarketingonline.com/cms/Home/Luxury_Press_Releases/12-14-2012_Affluents_Online_Intro… ↗
Source Article
Research Topics
Original Research
Unity Marketing
· Original study ↗
Methodology
Unity Marketing Affluents Online survey, age segment 45-70
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mature affluents (aged 45-70 years): 22% mobile purchase rate. Source: Unity Marketing (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mature-affluent-mobile-purchase-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mature-affluent-mobile-purchase-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- mobile purchase rate for mature affluents (aged 45-70 years)<br><small>Source: Unity Marketing (2012) · <a href="https://lighthousedata.io/data/mature-affluent-mobile-purchase-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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