B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

48%

48% -- share of consumers researching products before purchase for Etsy (UK consumers) (2019)

Name: Share Of Consumers Researching Products Before Purchase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2019 · Incopro

48% of UK consumers stated they would research products listed on Etsy before purchasing them.

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Attribution: Incopro View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

48%

Unit

Percentage

Data Vintage

2019

Entity

Etsy (UK consumers)

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Incopro Primary Tier B

https://trademarklawyermagazine.com/amazon-is-uk-consumers-most-trusted-online-marketplace/ ↗

Confidence: 53/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Amazon is UK consumers' most trusted online marketplace

Research commissioned by brand protection software provider Incopro looking at “Fake Britain” has found that UK consumers are more trusting of Amazon over rival online marketplaces, despite the company openly admitting it has a problem with counterfeit goods. Just 42% of UK consumers said they would…

Original Research

Incopro · Original study ↗

Methodology

Survey commissioned by Incopro on UK consumer trust in online marketplaces

Methodology documented

Segmentation

IndustryRetail RegionUK RoleAll marketers Channelprint

Cite this stat

Plain Text

Etsy (UK consumers): 48% share of consumers researching products before purchase. Source: Incopro (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-research-etsy-products-2019

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<blockquote cite="https://lighthousedata.io/data/uk-consumers-research-etsy-products-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of consumers researching products before purchase for Etsy (UK consumers)<br><small>Source: Incopro (2019) · <a href="https://lighthousedata.io/data/uk-consumers-research-etsy-products-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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