B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share of consumers researching products before purchase for Amazon (UK consumers) (2019)
42% of UK consumers stated they would be likely to research products listed on Amazon before purchasing them.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2019
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Incopro
Primary
Tier B
https://trademarklawyermagazine.com/amazon-is-uk-consumers-most-trusted-online-marketplace/ ↗
Source Article
Amazon is UK consumers' most trusted online marketplace
Research commissioned by brand protection software provider Incopro looking at “Fake Britain” has found that UK consumers are more trusting of Amazon over rival online marketplaces, despite the company openly admitting it has a problem with counterfeit goods. Just 42% of UK consumers said they would…
Original Research
Incopro
· Original study ↗
Methodology
Survey commissioned by Incopro on UK consumer trust in online marketplaces
Methodology documented
Segmentation
IndustryRetail
RegionUK
Channelprint
Cite this stat
Plain Text
Amazon (UK consumers): 42% share of consumers researching products before purchase. Source: Incopro (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-research-amazon-products-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-consumers-research-amazon-products-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of consumers researching products before purchase for Amazon (UK consumers)<br><small>Source: Incopro (2019) · <a href="https://lighthousedata.io/data/uk-consumers-research-amazon-products-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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