B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
47%
47% -- response rate for Travel companies on Twitter (2014)
In 2014, 47 percent of travel companies responded to direct question tweets sent during an NHTV student study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2014
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
NHTV students
Primary
Tier B
http://www.marketingfacts.nl/berichten/responstijd-reisbedrijven-op-twitter-met-dramatische-resultat… ↗
Source Article
Responstijd reisbedrijven op Twitter met dramatische resultaten
Responstijd reisbedrijven op Twitter met dramatische resultaten
Ruim 52 studenten van de 4e jaars minor e-travel aan de NHTV hebben voor het tweede jaar op rij een onderzoek gedaan naar het gebruik van Twitter in reisbranches. Dit jaar blijkt dat ruim 53 procent van de bedrijven niet reageert! Het a…
Original Research
NHTV students
· Original study ↗
Methodology
Research conducted by 52 students from NHTV, using private Twitter accounts to send tweets to companies and measure response rate.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel companies on Twitter: 47% response rate. Source: NHTV students (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-response-rate-travel-companies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-response-rate-travel-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- response rate for Travel companies on Twitter<br><small>Source: NHTV students (2014) · <a href="https://lighthousedata.io/data/twitter-response-rate-travel-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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