B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- brand recommendation rate for Twitter followers (2013)
33% of Twitter followers are likely to recommend brands they follow to friends.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2013
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
http://bhive.ca/index.php/rss/31-facebook-vs-twitter-who-packs-a-stronger-punch ↗
Source Article
Facebook vs. Twitter
Original Research
Forrester Research
· Original study ↗
Methodology
Forrester Research study cited by bhive.ca
Methodology documented
Segmentation
Industrysocial_media_marketing,content_marketing
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Twitter followers: 33% brand recommendation rate. Source: Forrester Research (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-recommend-brands-33pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-recommend-brands-33pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- brand recommendation rate for Twitter followers<br><small>Source: Forrester Research (2013) · <a href="https://lighthousedata.io/data/twitter-recommend-brands-33pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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