B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- brand recommendation rate for customers with emotional brand relationship (2026)
Customers with an emotional relationship to a brand recommend the brand 71% of the time.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Motista
Primary
Tier C
https://www.bgsf.com/search?type=blogs&page=60 ↗
Source Article
Search Results
Original Research
Motista
· Original study ↗
Methodology
Cited from Motista research; average rate is 45%
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
customers with emotional brand relationship: 71% brand recommendation rate. Source: Motista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/motista-emotional-brand-recommendation-71
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<blockquote cite="https://lighthousedata.io/data/motista-emotional-brand-recommendation-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- brand recommendation rate for customers with emotional brand relationship<br><small>Source: Motista (2026) · <a href="https://lighthousedata.io/data/motista-emotional-brand-recommendation-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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