B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- brand recommendation rate for emotionally connected customers (2023)
Customers who are emotionally connected to a brand recommend the brand at a rate of 71%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.theuptownagency.com/insights/the-power-of-branding-in-2023-building-meaningful ↗
Source Article
The Power of Branding in 2023 | The Uptown Agency
The Power of Branding in 2023: Building Meaningful Relationships and Boosting Profits
Written By:
Joseph
Joseph is the CEO of The Uptown Agency and has expertise across industries and disciplines including branding, marketing, and venture capital. He has worked with hundreds of top brands, challenge…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Comparison baseline: average customers recommend at 45%. Cited as Harvard Business Review study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emotionally connected customers: 71% brand recommendation rate. Source: Harvard Business Review (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-connection-recommendation-rate-71
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<blockquote cite="https://lighthousedata.io/data/emotional-connection-recommendation-rate-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- brand recommendation rate for emotionally connected customers<br><small>Source: Harvard Business Review (2023) · <a href="https://lighthousedata.io/data/emotional-connection-recommendation-rate-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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