B
Evidence Grade B
Graded
under review
Safe to Cite
Current
29%
29% -- response rate for Twitter complainants (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,298
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maritz and Evolve24
Primary
Tier B
https://www.convinceandconvert.com/social-media/70-of-companies-ignore-customer-complaints-on-twitte… ↗
Source Article
70% of Companies Ignore Customer Complaints on Twitter
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Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet o…
Original Research
Maritz and Evolve24
· Original study ↗
Methodology
Source: Maritz and Evolve24 research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter complainants: 29% response rate. Source: Maritz and Evolve24 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-complaint-response-rate
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<blockquote cite="https://lighthousedata.io/data/twitter-complaint-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- response rate for Twitter complainants<br><small>Source: Maritz and Evolve24 (2026) · <a href="https://lighthousedata.io/data/twitter-complaint-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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