B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

18%

18% -- brand recall for Twitter advertising (January 2017 - February 2020)

Name: Brand Recall Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

January 2017 - February 2020 · Nielsen

Product launches on Twitter achieve a +18% increase/lift in advertised brand recall.

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-07-07 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

January 2017 - February 2020

Entity

Twitter advertising

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://www.cossa.ru/510/290843/ ↗

Confidence: 64/100 Vintage: January 2017 - February 2020 Channel: Cc Extraction

Source Article

Как бренды используют Твиттер для запуска продуктов: тактики, приемы, примеры

Как бренды используют Твиттер для запуска продуктов: тактики, приемы, примеры Создание правильной рекламы на старте имеет решающее значение не только для долгосрочного успеха продукта, услуги или сообщения. В мире, где ежедневно появляются сотни новых продуктов, особенно важен успешный запуск. Дело …

Original Research

Nielsen · Original study ↗

Methodology

Global Nielsen Brand Effect product launch studies.

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Twitter advertising: 18% brand recall. Source: Nielsen (January 2017 - February 2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-brand-recall

HTML Embed

<blockquote cite="https://lighthousedata.io/data/twitter-brand-recall" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- brand recall for Twitter advertising<br><small>Source: Nielsen (January 2017 - February 2020) · <a href="https://lighthousedata.io/data/twitter-brand-recall" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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