B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$2
$2 -- cost per mille for Hootsuite's Twitter ads (2025)
Hootsuite's own Twitter ads cost per mille (CPM) is $2.09.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Sources (2)
Hootsuite
Primary
Tier A
https://blog.hootsuite.com/twitter-ads/?fb_comment_id=1193470484562845 ↗
Source Article
X (Twitter) ads: The practical 2025 guide for social marketers
Table of Contents
Twitter ads get you in front of 586 million highly engaged X users who open the app an average 16 times per day. (Most people only check their email three to five times per day!)
In 2025, X ads are easier to use than ever with automated campaigns you can set up in minutes and a bet…
Also cited by
2026-08-10
Original Research
Hootsuite
· Original study ↗
Methodology
Hootsuite's own data
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Hootsuite's Twitter ads: $2 cost per mille. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-ads-cpm-2025-hootsuite
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-ads-cpm-2025-hootsuite" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per mille for Hootsuite's Twitter ads<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/twitter-ads-cpm-2025-hootsuite" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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