B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$8
$8 -- cost per mille for Rural markets (top quartile) (2026)
The top quartile CPM in rural markets is $7.80.
- Top quartile rural benchmark across curated observations
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$8
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Benchmarketing
Primary
Tier B
https://www.benchmarketing.org/benchmarks/geography/rural ↗
Source Article
Geography Rural Benchmarks 2026 | Benchmarketing
Rural benchmark pages matter where lower competition, broader geography, and operational coverage create a very different acquisition profile from urban markets. Rural CPL, call rate, travel-distance friction, and coverage-adjusted conversion quality.
$51
$43
$26
$81
Use these labeled KPIs together …
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Original Research
Benchmarketing
· Original study ↗
Methodology
Top quartile value from Benchmarketing's dataset
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rural markets (top quartile): $8 cost per mille. Source: Benchmarketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rural_cpm_top_quartile_2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rural_cpm_top_quartile_2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8</strong> -- cost per mille for Rural markets (top quartile)<br><small>Source: Benchmarketing (2026) · <a href="https://lighthousedata.io/data/rural_cpm_top_quartile_2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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