B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$35
$35 -- cost per mille for High-attention CTV ads (2026)
The floor CPM for a guaranteed, high-attention CTV environment is cited as $35.
- Hypothetical/illustrative floor CPM example for negotiated guaranteed CTV inventory
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$35
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (5)
Sagum
Primary
Tier A
https://sagum.com/2026/06/28/the-ctv-trap-thats-killing-your-ad-budget/ ↗
Source Article
The CTV Trap That’s Killing Your Ad Budget
There’s a quiet crisis happening in digital advertising right now. It’s taking place on the biggest screen in your customers’ homes-the television-and most agencies are digging the hole deeper with every dollar they spend.
You’ve heard all the buzz. CTV is the new primetime. Cord-cutters are unreach…
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advanced-television.com
https://www.advanced-television.com/
2026-08-16
uk.themedialeader.com
https://uk.themedialeader.com/
2026-08-16
Original Research
Sagum
· Original study ↗
Methodology
Using the Broadcast Procurement Model
Segmentation
Industrymarketing
Cite this stat
Plain Text
High-attention CTV ads: $35 cost per mille. Source: Sagum (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/analog-cpm
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<blockquote cite="https://lighthousedata.io/data/analog-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$35</strong> -- cost per mille for High-attention CTV ads<br><small>Source: Sagum (2026) · <a href="https://lighthousedata.io/data/analog-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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