B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- ad spend growth rate for National Tv Advertisers (2016-04)
National TV advertisers invested 6% more ad spend dollars in April 2016 compared to April 2015.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2016-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Standard Media Index
Primary
Tier A
https://www.standardmediaindex.com/insights/tv-ad-spend-jumps-as-digitals-march-slows/ ↗
Source Article
TV Ad Spend Jumps as Digital’s March Slows - Standard Media Index.
Heading into this year’s upfront television negotiations, national TV advertisers have invested 6% more dollars in April than they did in the same month in 2015 – a promising sign for both cable and broadcast networks even as TV viewership continues to slide, according to Standard Media Index’s (SMI…
Also cited by
dentsu.com
https://www.dentsu.com/
2026-08-18
Original Research
Standard Media Index
· Original study ↗
Methodology
Compared to April 2015
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
National Tv Advertisers: 6% ad spend growth rate. Source: Standard Media Index (2016-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv_ad_spend_april_2016
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<blockquote cite="https://lighthousedata.io/data/tv_ad_spend_april_2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- ad spend growth rate for National Tv Advertisers<br><small>Source: Standard Media Index (2016-04) · <a href="https://lighthousedata.io/data/tv_ad_spend_april_2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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