B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.8%
6.8% -- ad spend growth rate for TV advertising (2012)
Global TV advertising spending was forecast to grow by 6.8% in 2012.
- Forecast/estimate by Magna Global
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.8%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Magna Global
Primary
Tier B
https://digiday.com/media/tv-web-break-from-slumping-ad-market/ ↗
Source Article
TV, Web Break from Slumping Ad Market
Also cited by
ppc.land
https://ppc.land/
2026-08-15
Original Research
Magna Global
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising: 6.8% ad spend growth rate. Source: Magna Global (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv_ad_growth_2012
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<blockquote cite="https://lighthousedata.io/data/tv_ad_growth_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.8%</strong> -- ad spend growth rate for TV advertising<br><small>Source: Magna Global (2012) · <a href="https://lighthousedata.io/data/tv_ad_growth_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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