B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.2%
0.2% -- ad spend growth rate for traditional media companies (Q2 2014)
TV advertising for many traditional media companies grew by only 0.2% during a recent quarter.
- applies specifically to TV advertising growth for traditional media companies
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.2%
Unit
Percentage
Data Vintage
Q2 2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
75
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Sources (3)
Business Insider
Primary
Tier B
http://www.businessinsider.com/10-things-in-advertising-today-august-11-2014-8 ↗
Source Article
10 Things You Need To Know In Advertising Today
Original Research
Business Insider
· Original study ↗
Methodology
According to The Wall Street Journal
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
traditional media companies: 0.2% ad spend growth rate. Source: Business Insider (Q2 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-ad-growth-2014-q2
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<blockquote cite="https://lighthousedata.io/data/tv-ad-growth-2014-q2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.2%</strong> -- ad spend growth rate for traditional media companies<br><small>Source: Business Insider (Q2 2014) · <a href="https://lighthousedata.io/data/tv-ad-growth-2014-q2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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