B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
43%
43% -- conversion lift for True North healthcare client (2025-05)
In May 2025, a healthcare client working with True North saw a 43% boost in conversions over two weeks by testing trending search terms in headlines against existing ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
True North
Primary
Tier C
https://medicalppcagency.com/ultimate-guide-ab-testing-healthcare-ppc/ ↗
Source Article
Ultimate Guide to A/B Testing for Healthcare PPC
A/B testing is a powerful way to improve healthcare PPC campaigns by identifying what works best through data-driven experiments. This method helps healthcare providers optimize ads, landing pages, and calls-to-action to increase conversions and reduce wasted ad spend.
Here’s why it matters:
- Low C…
Original Research
True North
· Original study ↗
Methodology
Agency case study, two-week headline A/B test
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
True North healthcare client: 43% conversion lift. Source: True North (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/truenorth-conversions-43
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<blockquote cite="https://lighthousedata.io/data/truenorth-conversions-43" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- conversion lift for True North healthcare client<br><small>Source: True North (2025-05) · <a href="https://lighthousedata.io/data/truenorth-conversions-43" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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