B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.48
$0.48 -- cost per mille for truck wrap advertising (2025)
A truck wrap can achieve a CPM as low as $0.48 over its multi-year lifespan.
- Calculated over several years based on an estimated wrap cost of around $4,000 and 30,000 to 70,000 daily impressions
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$0.48
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
useproline.com
Primary
Tier C
https://useproline.com/roofing-truck-wrap-ideas-that-turn-heads-in-2025/ ↗
Source Article
7 Roofing Truck Wrap Ideas That Turn Heads in 2025 - ProLine Roofing CRM
Looking for roofing truck wrap ideas that grab attention? Your trucks aren’t just trucks, they’re rolling billboards. Every street. Every stop. Every turn.
Truck wraps drive 30,000 to 70,000 impressions a day depending on the route. One wrap costs around $4,000 and can hit a CPM as low as $0.48 over…
Original Research
useproline.com
· Original study ↗
Methodology
CPM over several years of wrap lifespan
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
truck wrap advertising: $0.48 cost per mille. Source: useproline.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/truck-wrap-cpm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/truck-wrap-cpm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.48</strong> -- cost per mille for truck wrap advertising<br><small>Source: useproline.com (2025) · <a href="https://lighthousedata.io/data/truck-wrap-cpm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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