B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- click through rate lift for moving service ads with truck images (2025)
Moving service ads featuring photos of actual moving trucks increased click-through rates by 17% compared to generic visuals.
- Based on A/B tests across five moving service campaigns targeting urban families and young professionals
- Based on an average of 1,500 impressions per variation over a three-week testing period
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MoovSoon
Primary
Tier B
https://www.moovsoon.com/how-can-retargeting-ads-recover-lost-moving-leads/ ↗
Source Article
How Can Retargeting Ads Recover Lost Moving Leads?
Recover Lost Moving Leads: Boost Bookings with Retargeting Ads
Retargeting ads in the moving industry specifically aim to reconnect with people who interacted with a company’s website but left before booking. For example, if a visitor requests a quote for moving services but does not complete their …
Original Research
MoovSoon
· Original study ↗
Methodology
A/B tests across five moving service campaigns over three weeks, single-element changes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
moving service ads with truck images: 17% click through rate lift. Source: MoovSoon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/truck-images-ctr-lift-17pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/truck-images-ctr-lift-17pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- click through rate lift for moving service ads with truck images<br><small>Source: MoovSoon (2025) · <a href="https://lighthousedata.io/data/truck-images-ctr-lift-17pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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