B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48.7%
48.7% -- trial to paid conversion rate for Travel apps (2025)
Travel apps have a median trial-to-paid conversion rate of 48.7%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (4)
RevenueCat
Primary
Tier A
https://www.revenuecat.com/state-of-subscription-apps-2025/ ↗
Source Article
State of Subscription Apps 2025 – RevenueCat
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Methodology & Data
- 75,000
- Subscription Apps
- $10B+
- Tracked revenue
This report draws on subscription app performance data from a wide range of apps that use RevenueCat’s platform. Our goal is to provide a comprehensive snapshot of how apps are performing under different scenari…
Original Research
RevenueCat
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 54.3% | |
| 2025 (current) | 48.7% | -10.3% |
Segmentation
IndustryMedia
Cite this stat
Plain Text
Travel apps: 48.7% trial to paid conversion rate. Source: RevenueCat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trial-to-paid-conversion-rate-travel-apps
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trial-to-paid-conversion-rate-travel-apps" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.7%</strong> -- trial to paid conversion rate for Travel apps<br><small>Source: RevenueCat (2025) · <a href="https://lighthousedata.io/data/trial-to-paid-conversion-rate-travel-apps" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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