C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
8%
8% -- trial to paid conversion rate for SaaS products (2026-01)
The overall median free trial-to-paid conversion rate for SaaS products dropped to 8% according to ChartMogul's January 2026 analysis of 200 products.
- Represents the overall median conversion rate
- Credit card requirements and sales assistance significantly impact trial conversion rates
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2026-01
Entity
Sample Size
200
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
ChartMogul
Primary
Tier A
https://foundrycro.com/blog/saas-marketing-benchmarks-2026/ ↗
Source Article
SaaS Marketing Benchmarks 2026: CAC, LTV & ARR | Foundry CRO
The short version:
- SaaS companies spend $2.00 to acquire $1.00 of new ARR, a 222% increase since 2016. CAC payback has worsened to 15 to 20 months from a historical 12 to 14. For the full breakdown by funding stage, ARR tier, and GTM motion (plus 7 levers to shorten payback, including 3 to 5 month…
Also cited by
2026-09-29
Original Research
ChartMogul
· Original study ↗
Methodology
ChartMogul analysis of 200 products
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
SaaS products: 8% trial to paid conversion rate. Source: ChartMogul (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/free-trial-to-paid-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/free-trial-to-paid-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- trial to paid conversion rate for SaaS products<br><small>Source: ChartMogul (2026-01) · <a href="https://lighthousedata.io/data/free-trial-to-paid-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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