48.8% -- opt out trial conversion rate for opt-out trials (2026)

Name: Opt Out Trial Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-13

2026 · Camphouse

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Attribution: Camphouse View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

48.8%

Unit

Percentage

Data Vintage

2026

Entity

opt-out trials

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Camphouse Primary Tier B

https://camphouse.io/blog/upstream-vs-downstream-marketing ↗

Confidence: 68/100 Vintage: 2026 Channel: Common Crawl

Source Article

Upstream vs Downstream Marketing – Diving Into the Details

If you’re trying to improve how your marketing team attracts and converts customers, it helps to understand the difference between upstream and downstream marketing. These two strategies target different points in the customer journey – one focuses on shaping demand before it exists, the other on co…

Also cited by

Vemetric https://vemetric.com/blog/aarrr-pirate-metrics-saas-guide

2026-09-19

Original Research

Camphouse · Original study ↗

Segmentation

Industryecommerce RoleAll marketers Channelmulti-channel

Cite this stat

Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...

Plain Text

opt-out trials: 48.8% opt out trial conversion rate. Source: Camphouse (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/opt-out-trial-conversion-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/opt-out-trial-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.8%</strong> -- opt out trial conversion rate for opt-out trials<br><small>Source: Camphouse (2026) · <a href="https://lighthousedata.io/data/opt-out-trial-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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