B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
54.3%
54.3% -- trial to paid conversion rate for Travel apps (2024)
Travel apps achieve a 54.3% trial-to-paid conversion rate.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
54.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
RevenueCat
Primary
Tier B
https://kirro.io/mobile-app-conversion-rate ↗
Source Article
Mobile App Conversion Rate Benchmarks: iOS vs Android 2026
What is a mobile app conversion rate?
The average mobile app conversion rate depends on which stage you’re measuring. On the App Store, about 25% of page visitors download the app. On Google Play, it’s 27.3%. Those are the numbers you’ll see everywhere.
But that’s only the first step. What happens a…
Also cited by
Original Research
RevenueCat
· Original study ↗
Methodology
RevenueCat data cited by kirro.io
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 54.3% | |
| 2025 | 48.7% | -10.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel apps: 54.3% trial to paid conversion rate. Source: RevenueCat (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-trial-to-paid-54-3
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<blockquote cite="https://lighthousedata.io/data/travel-trial-to-paid-54-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54.3%</strong> -- trial to paid conversion rate for Travel apps<br><small>Source: RevenueCat (2024) · <a href="https://lighthousedata.io/data/travel-trial-to-paid-54-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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