B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$74
$74 -- cost per lead for travel paid advertising (2025)
The benchmark cost per lead for travel advertising is $73.70 according to WordStream (2025).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$74
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://atlasperk.com/guides/paid-advertising-for-travel/conversion-tracking/ ↗
Source Article
Conversion Tracking for Travel Campaigns: 2026 Guide
Conversion Tracking for Travel Campaigns
Market Verdict: Conversion Tracking for Travel
Travel businesses running paid campaigns face a measurement gap: the average accommodation purchase spans 36 days and 45+ touchpoints, yet 60% of DMOs still use click metrics as their primary performance measure …
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2025 benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel paid advertising: $74 cost per lead. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-cost-per-lead-73-70
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<blockquote cite="https://lighthousedata.io/data/travel-cost-per-lead-73-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$74</strong> -- cost per lead for travel paid advertising<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/travel-cost-per-lead-73-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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