B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9,900,000
9,900,000 -- campaign reach viewers for Channel 4 Transformers 4 partnership (2014)
9.9 million people watched the Channel 4 Transformers 4 partnership on the evening of the live screening.
- Measured on the evening of the live screening
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9,900,000
Unit
Count
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier B
https://www.thinkbox.tv/case-studies/an-absolutely-paramount-tv-execution-for-transformers-4 ↗
Source Article
An absolutely Paramount TV execution for Transformers 4
Paramount had the tough task of making the 4th of the Transformers films have the most successful opening of the series, when up against two of the biggest film releases of the year and during the World Cup, all on a smaller marketing budget than the previous film release. Paramount used TV and its …
Original Research
Thinkbox
· Original study ↗
Methodology
Campaign case study reported by Thinkbox
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Channel 4 Transformers 4 partnership: 9,900,000 campaign reach viewers. Source: Thinkbox (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transformers4-channel4-viewership-2014
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<blockquote cite="https://lighthousedata.io/data/transformers4-channel4-viewership-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9,900,000</strong> -- campaign reach viewers for Channel 4 Transformers 4 partnership<br><small>Source: Thinkbox (2014) · <a href="https://lighthousedata.io/data/transformers4-channel4-viewership-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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