B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
19,000,000
19,000,000 -- campaign reach viewers for HK Digital Advertising Start-ups X Publishing Support Scheme campaigns (2024)
The 11 digital advertising campaigns created under the 6th edition of the HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme reached over 19 million viewers.
- over 19 million viewers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19,000,000
Unit
Count
Data Vintage
2024
Entity
Sample Size
11
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hong Kong Association of Interactive Marketing (AIM)
Primary
Tier A
https://martechasia.net/pr-newswire/6th-hk-digital-advertising-start-ups-x-publishing-writers-promot… ↗
Source Article
6th HK Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme: Digital Advertising Design (for Publishing) Awards Ceremony and Sharing Session by Awardees | MartechAsia
Annual Cross-Industry Event Nurturing Local Digital Advertising Talent
HONG KONG, July 24, 2024 /PRNewswire/ — Organised by Hong Kong Association of Interactive Marketing (“AIM”), with support from the Cultural and Creative Industries Development Agency (CCIDA, formerly known as “Create Hong Kong”) …
Original Research
Hong Kong Association of Interactive Marketing (AIM)
· Original study ↗
Methodology
Aggregate reach across 11 digital advertising campaigns under the 6th edition of the Support Scheme
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HK Digital Advertising Start-ups X Publishing Support Scheme campaigns: 19,000,000 campaign reach viewers. Source: Hong Kong Association of Interactive Marketing (AIM) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hk-digital-ad-campaigns-viewers-2024
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<blockquote cite="https://lighthousedata.io/data/hk-digital-ad-campaigns-viewers-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19,000,000</strong> -- campaign reach viewers for HK Digital Advertising Start-ups X Publishing Support Scheme campaigns<br><small>Source: Hong Kong Association of Interactive Marketing (AIM) (2024) · <a href="https://lighthousedata.io/data/hk-digital-ad-campaigns-viewers-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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