B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

10,000,000

10,000,000 -- campaign reach viewers for Channel 4 Black To Front (2022)

Name: Campaign Reach Viewers Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2022 · Media Week Awards

Channel 4's Black To Front initiative reached almost 10 million viewers.

Source states 'almost 10 million'

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Attribution: Media Week Awards View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

10,000,000

Unit

Count

Data Vintage

2022

Entity

Channel 4 Black To Front

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Media Week Awards Primary Tier B

https://www.mediaweekawards.co.uk/shortlist-2022 ↗

Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl

Source Article

Shortlist 2022

MEDIA OWNER MEDIA IDEA – LAUNCH A VOLT from the blue (and red!) ITV Client: Virgin Media O2 Here’s how a supercharged magical stream of red and blue light streaking across ITV’s most iconic shows to launch Virgin Media O2’s first ever joint product, burst through awareness targets and drove consider…

Original Research

Media Week Awards · Original study ↗

Methodology

Campaign summary from Media Week Awards shortlist; 'almost 10 million' treated as ~10 million

Methodology documented

Segmentation

IndustryMedia RegionUK Channelevents

Cite this stat

Plain Text

Channel 4 Black To Front: 10,000,000 campaign reach viewers. Source: Media Week Awards (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/channel4-black-to-front-viewers-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/channel4-black-to-front-viewers-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- campaign reach viewers for Channel 4 Black To Front<br><small>Source: Media Week Awards (2022) · <a href="https://lighthousedata.io/data/channel4-black-to-front-viewers-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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