C Evidence Grade C Use with Hedging Current

70.9%

70.9% — email open rate for transactional emails (2026)

Name: Email Open Rate Statistics
Creator: Lighthouse Research
Published: 2026-04-03

2026 · Unknown · bing.com

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Source: bing.com View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-06-03 · How we verify data →

Source verified Evidence graded

Value

70.9%

Unit

Percentage

Data Vintage

2026

Entity

transactional emails

Study Type

Unknown

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

55/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (29)

bing.com Primary Tier A

http://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=69ceff0e01904954b36c1034f562c5b4&url=http… ↗

Confidence: 26/100 Vintage: 2026

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ixactcontact.com https://www.ixactcontact.com/blog/email-stats-for-realtors/

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e-strategy.com https://e-strategy.com/2015/11/25/marketing-email-open-share-by-industry/

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evalueserve.com https://www.evalueserve.com/blog/asset-management-digital-marketing-trends-and-o…

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fintechnews.ae https://fintechnews.ae/27499/fintechdubai/uae-saudi-digital-consumer-trends-2025…

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research.hubspot.com https://research.hubspot.com/charts/sales-opportunities-per-month-by-revenue-ach…

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salesforce.com https://www.salesforce.com/in/blog/15-sales-statistics/

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litmus.com https://www.litmus.com/blog/email-marketers-its-time-to-break-out-of-your-silos

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litmus.com https://www.litmus.com/blog/surprise-millennials-love-email-just-as-much-as-ever…

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influencermarketinghub.com https://influencermarketinghub.com/email-marketing-stats/

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backlinko.com https://backlinko.com/digital-marketing-stats

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crypto-reporter.com https://www.crypto-reporter.com/newsfeed/juniper-research-stablecoin-use-to-surg…

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electronicpaymentsinternational.com https://www.electronicpaymentsinternational.com/country-surveys/chile-changing-l…

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electronicpaymentsinternational.com https://www.electronicpaymentsinternational.com/country-surveys/chile-changing-l…

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electronicpaymentsinternational.com https://www.electronicpaymentsinternational.com/news/canada-transactions-report/

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salesgenie.com https://www.salesgenie.com/blog/subject-line-statistics/

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froggyads.com https://froggyads.com/blog/2015-magazine-ads/

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froggyads.com https://froggyads.com/blog/e-marketing-channels-a-comprehensive-guide-2/

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froggyads.com https://froggyads.com/blog/email-marketing-and-digital-marketing/

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froggyads.com https://froggyads.com/blog/email-marketing-online/

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froggyads.com https://froggyads.com/blog/buy-traffic-for-landing-page-in-mailchimp/

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e-strategy.com https://e-strategy.com/2011/11/18/daily-numbers-tis-the-season-for-online-fundra…

2026-05-28

latimesnow.com https://latimesnow.com/2020/12/22/discovery-boosts-stake-in-own-oprah-winfrey-ta…

2026-05-28

localnews8.com https://localnews8.com/stacker-money/2025/08/29/cold-email-templates-that-actual…

2026-05-30

electronicpaymentsinternational.com https://www.electronicpaymentsinternational.com/sponsored/why-localisation-is-th…

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dataaxleusa.com https://www.dataaxleusa.com/blog/subject-line-statistics/

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humanswith.ai https://humanswith.ai/blog/37-content-marketing-stats-that-will-redefine-your-20…

2026-06-03

Original Research

Elastic Email · Original study ↗

Methodology

Elastic Email report

Study: Unknown

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

transactional emails: 70.9% email open rate. Source: bing.com (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/transactional-email-open-rate-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/transactional-email-open-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.9%</strong> — email open rate for transactional emails<br><small>Source: bing.com (2026) · <a href="https://lighthousedata.io/data/transactional-email-open-rate-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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