B Evidence Grade B Trusted with Context Aging

39.64%

39.64% — email open rate for all industries (2024)

2024  · Academic_paper  · GetResponse

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Source: GetResponse View source
Curated by Aaron Agius  · Founder, Louder Online
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Source verified Evidence graded
Value
39.64%
Unit
Percentage
Data Vintage
2024
Entity
all industries
Study Type
Academic_paper
Geography
Global
Trend
Stable
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

51/100 confidence
Extraction
75
Source Trust
0
Citation Chain
20
Independence
90
Methodology
50
Freshness
60
Source Article
Do you want to ensure your email campaigns continue to engage your audience and make an impact in 2024? We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, we’ll talk you though key insights you can’t miss 💡 Grab our FREE email marketing checklist with…
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Original Research
Getresponse · Original study ↗
Period Value Change
2022 -12.89%
2024 (current) 39.64% -407.5%
2026 35.63% -10.1%
RegionGlobal RoleAll marketers Channelemail
Plain Text
all industries: 39.64% email open rate. Source: GetResponse (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-open-rate-average-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-open-rate-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.64%</strong> — email open rate for all industries<br><small>Source: GetResponse (2024) · <a href="https://lighthousedata.io/data/email-open-rate-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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