B Evidence Grade B Trusted with Context Aging

39.64%

39.64% — email open rate for all industries (2024)

Name: Email Open Rate Statistics
Creator: Lighthouse Research
Published: 2026-02-13

2024 · Academic_paper · GetResponse

Cite this stat Share How we verify

Source: GetResponse View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-01 · How we verify data →

Source verified Evidence graded

Value

39.64%

Unit

Percentage

Data Vintage

2024

Entity

all industries

Study Type

Academic_paper

Geography

Global

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

51/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (8)

GetResponse Primary Tier B

https://evergreeninternetmarketers.com/6-insights-you-cant-miss-findings-from-the-2024-email-marketi… ↗

Confidence: 22/100 Vintage: 2024

Source Article

Do you want to ensure your email campaigns continue to engage your audience and make an impact in 2024? We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, we’ll talk you though key insights you can’t miss 💡 Grab our FREE email marketing checklist with…

Also cited by

GetResponse https://www.getresponse.com/resources/reports/email-marketing-benchmarks

2026-02-16

Smartinsights https://www.smartinsights.com/email-marketing/email-communications-strategy/stat…

2026-02-16

Entrepreneurshq https://entrepreneurshq.com/email-marketing-statistics/

2026-02-16

Promodo https://www.promodo.com/blog/ecommerce-benchmarks

2026-02-16

Getresponse https://www.getresponse.com/blog/email-marketing-benchmarks-report-key-insights

2026-03-13

GetResponse https://www.getresponse.com/blog/email-marketing-statistics

2026-05-01

GetResponse https://evergreeninternetmarketers.com/4-4-billion-emails-analyzed-these-are-the…

2026-05-01

Original Research

Getresponse · Original study ↗

Trend Over Time

Period	Value	Change
2022	-12.89%
2024 (current)	39.64%	-407.5%
2026	35.63%	-10.1%

Segmentation

RegionGlobal RoleAll marketers Channelemail

Cite this stat

Plain Text

all industries: 39.64% email open rate. Source: GetResponse (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-open-rate-average-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-open-rate-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.64%</strong> — email open rate for all industries<br><small>Source: GetResponse (2024) · <a href="https://lighthousedata.io/data/email-open-rate-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics — all free.

Copy citation Explore similar stats →