B
Evidence Grade B
Trusted with Context
Dated
35.63%
35.63% — email open rate for All Users (2023)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35.63%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
1
Methodology
50
Freshness
40
Sources (2)
Backlinko
Primary
Tier A
https://backlinko.com/email-marketing-stats ↗
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Chapter 1
Subject Line
& Open Rate
Statistics
&…
Also cited by
2026-03-13
Original Research
Mailchimp
· Original study ↗
Segmentation
RoleAll marketers
Channelemail
Cite this stat
Suggested hedging: Industry data from the source indicates that [claim]
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the source research suggests [claim], though independent confirmation is limited
Based on the source's analysis of n=available data respondents, [claim]
Plain Text
All Users: 35.63% email open rate. Source: Backlinko (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/all-users-email-marketing-benchmarks
HTML Embed
<blockquote cite="https://lighthousedata.io/data/all-users-email-marketing-benchmarks" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.63%</strong> — email open rate for All Users<br><small>Source: Backlinko (2023) · <a href="https://lighthousedata.io/data/all-users-email-marketing-benchmarks" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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