B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- cart abandonment reason for TikTok Shop shoppers (2025)
According to Baymard's 2025 survey, 39% of cart abandoners who left for a specific reason cited extra costs being too high (shipping, tax, fees) as the reason.
- Respondents could select more than one reason
- Excludes shoppers who abandoned purely due to browsing/not ready to buy
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://insights.ttsvibes.com/tiktok-shop-cart-abandonment-rate/ ↗
Source Article
TikTok Shop Cart Abandonment Rate Statistics 2026 - TTS Vibes
TikTok Shop Cart Abandonment Rate Statistics 2026
TikTok Shop’s cart abandonment rate sits above 80%, against a global ecommerce average of 70.22% as of 2026, according to the Baymard Institute. The platform combines the two worst-performing conditions in retail: mobile checkout (80.02% abandonment)…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard’s 2025 survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Shop shoppers: 39% cart abandonment reason. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-reason-for-tiktok-shop-cart-abandonment
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<blockquote cite="https://lighthousedata.io/data/top-reason-for-tiktok-shop-cart-abandonment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- cart abandonment reason for TikTok Shop shoppers<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/top-reason-for-tiktok-shop-cart-abandonment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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