B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
46%
46% -- cart abandonment reason for shoppers (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
newdigitalage.co
Primary
Tier A
https://newdigitalage.co/ecommerce-age/if-at-first-you-dont-succeed-how-to-revive-an-abandoned-baske… ↗
Source Article
If at first you don’t succeed: how to revive an abandoned basket - New Digital Age
by Cian Agnew, Executive Director, Client Partnerships, Wunderkind International
If you’re reading this, you’re probably aware that basket abandonment is a common gripe for retailers. According to the Baymard Institute, almost seven out of every 10 (68.8%) digital baskets are abandoned. Even after g…
Original Research
newdigitalage.co
· Original study ↗
Methodology
Survey on reasons for cart abandonment
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 60% | |
| 2023 (current) | 46% | -23.3% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
shoppers: 46% cart abandonment reason. Source: newdigitalage.co (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-reason-additional-costs-2023
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-reason-additional-costs-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- cart abandonment reason for shoppers<br><small>Source: newdigitalage.co (2023) · <a href="https://lighthousedata.io/data/cart-abandonment-reason-additional-costs-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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