B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- cart abandonment reason for UK shoppers (2020)
58% of UK shoppers abandoned their online basket due to a lack of information online to help them decide on their purchase.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2020
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iAdvize
Primary
Tier B
https://newdigitalage.co/2020/09/18/5-conversational-commerce-strategies-to-drive-post-lockdown-sale… ↗
Source Article
5 conversational commerce strategies to drive post-lockdown sales - New Digital Age
Mark Jervis, UK Director at dotdigital
Customers put up with a lot when they are trying to buy something online. Sometimes they just persist. Some give up half-way through and then have to be chased all over the web with some remarketing. And some don’t make it at all.
Ask anyone in the business of …
Original Research
iAdvize
· Original study ↗
Methodology
Source: iAdvize study
Segmentation
IndustryRetail
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
UK shoppers: 58% cart abandonment reason. Source: iAdvize (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart_abandonment_reason_lack_of_information
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<blockquote cite="https://lighthousedata.io/data/cart_abandonment_reason_lack_of_information" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- cart abandonment reason for UK shoppers<br><small>Source: iAdvize (2020) · <a href="https://lighthousedata.io/data/cart_abandonment_reason_lack_of_information" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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