B Evidence Grade B Graded under review Safe to Cite Current

9.28%

9.28% -- conversion rate for top-performing pop-up ads (2026)

2026  · Sumo

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Attribution: Sumo View source
Lighthouse Research Team
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Source verified Evidence graded
Value
9.28%
Unit
Percentage
Data Vintage
2026
Entity
top-performing pop-up ads
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
94
Sumo Primary Tier A
https://leadpost.com/blog/how-to-collect-emails-for-email-marketing/ ↗
Confidence: 55/100 Vintage: 2026 Channel: Common Crawl
Source Article
Top 16 Strategies to Collect Emails for Email Marketing
Also cited by
Original Research
Sumo · Original study ↗

Sumo study

Methodology documented
Industrymarketing
Plain Text
top-performing pop-up ads: 9.28% conversion rate. Source: Sumo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-performing-pop-up-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/top-performing-pop-up-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.28%</strong> -- conversion rate for top-performing pop-up ads<br><small>Source: Sumo (2026) · <a href="https://lighthousedata.io/data/top-performing-pop-up-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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