B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- video adoption rate for top 50 online retailers (2010)
65% of the top 50 online retailers have more than one video on their site.
- Does not specify if the videos are product videos
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2010
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
SundaySky
Primary
Tier A
https://andersbach.wordpress.com/2010/07/27/ecommerce-videos ↗
Source Article
Ecommerce videos – damn interesting!
The last year when looking through new trends within ecommerce, I always stumble upon ecommerce video as an exceptionally growing activity in US.
RecentlyI have found a couple of interesting and free reports on the subject of ecommerce video. Invodo.com has released a white paper called “The Online …
Original Research
SundaySky
· Original study ↗
Methodology
Study of the top 50 online retailers according to Internet Retailer’s 2010 Guide.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
top 50 online retailers: 65% video adoption rate. Source: SundaySky (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-50-retailers-video-adoption-rate
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<blockquote cite="https://lighthousedata.io/data/top-50-retailers-video-adoption-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- video adoption rate for top 50 online retailers<br><small>Source: SundaySky (2010) · <a href="https://lighthousedata.io/data/top-50-retailers-video-adoption-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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