B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- video adoption rate for eCommerce stores (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
BSS Commerce
Primary
Tier C
https://bsscommerce.com/blog/necessary-structured-data-for-an-e-commerce-website/ ↗
Source Article
Necessary Ecommerce Structured Data For An eCommerce Website
Have you been struggling to make your eCommerce store stand out from your competitors? Well, this article might be for you!
There’s no better way to get your site to pop than by adding ecommerce structured data. But what is it, how does it work, and why is it good for SEO?
Contents
What Is Structure…
Original Research
BSS Commerce
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
eCommerce stores: 70% video adoption rate. Source: BSS Commerce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-video-adoption
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<blockquote cite="https://lighthousedata.io/data/ecommerce-video-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- video adoption rate for eCommerce stores<br><small>Source: BSS Commerce (2026) · <a href="https://lighthousedata.io/data/ecommerce-video-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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