B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand adoption rate for Twitter (2012)
80% of the top 100 brands participate on Twitter.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier B
http://robhof.com/2012/07/31/brands-flock-to-google-but-facebook-twitter-still-more-active/ ↗
Source Article
Brands Flock To Google+ But Facebook, Twitter Still More Active
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge SocialShare Report tracking top 100 brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter: 80% brand adoption rate. Source: BrightEdge (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-100-brands-twitter-pages-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top-100-brands-twitter-pages-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand adoption rate for Twitter<br><small>Source: BrightEdge (2012) · <a href="https://lighthousedata.io/data/top-100-brands-twitter-pages-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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