B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
33.9%
33.9% -- brand adoption rate for Brands using TikTok (2025)
According to HubSpot 2026 data cited in the article, TikTok adoption among brands was 33.9% in 2025.
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Lighthouse Research Team
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Evidence graded
Value
33.9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.tisdigitech.com/blog/important-digital-marketing-channels/ ↗
Source Article
5 Important Digital Marketing Channels for Business Growth in 2026
Most businesses don’t fail at digital marketing because they pick the wrong tactics. They fail because they spread thin across every channel without understanding which ones actually move revenue. The companies winning today aren’t on every platform. They are deliberate about where they show up, how…
Original Research
HubSpot
· Original study ↗
Methodology
Cited in article as HubSpot 2026 data showing TikTok adoption among brands climbed from 33.9% in 2025 to roughly 57% in 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brands using TikTok: 33.9% brand adoption rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-brand-adoption-rate-2025
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<blockquote cite="https://lighthousedata.io/data/tiktok-brand-adoption-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.9%</strong> -- brand adoption rate for Brands using TikTok<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/tiktok-brand-adoption-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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