B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- brand adoption rate for Interbrand Top 100 brands (2012)
40% of the brands listed in Interbrand's Top 100 have their own Instagram accounts as of 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simply Measured
Primary
Tier B
http://fashionandmash.wordpress.com/2012/08/22/detailing-top-brand-users-on-instagram/ ↗
Source Article
Detailing top brand users on Instagram
Original Research
Simply Measured
· Original study ↗
Methodology
Simply Measured analysis of Instagram account presence among brands in Interbrand's Top 100 ranking
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 90% | |
| 2012 (current) | 40% | -55.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Interbrand Top 100 brands: 40% brand adoption rate. Source: Simply Measured (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interbrand-top-100-instagram-adoption-2012
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<blockquote cite="https://lighthousedata.io/data/interbrand-top-100-instagram-adoption-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- brand adoption rate for Interbrand Top 100 brands<br><small>Source: Simply Measured (2012) · <a href="https://lighthousedata.io/data/interbrand-top-100-instagram-adoption-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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